Top 20 SaaS SEO Tools—Tested & Proven to Work | 2024 Edition

As of Nov 2023, there are more than 3.5 billion daily searches. Creating content that captures traffic from the searches is now more important than ever.

But how do you exactly do that? You do that using the right SaaS SEO tools—just like I am doing right now with SEMRush!

Here's a fact: Google strives consistently to deliver the optimal results for all search users.

Before you dive deep into creating random content, you need to ask yourself:

• How do I align what Google and my searcher want?
• What is the best method to determine if my content can actually reach people searching on Google?
• Is my content searching the right SERP intent?
• How do I know if it's even possible to rank content?
• Do I need backlinks? If yes, how many? If not, how sure?
• Am I the best person to create this type of content?
• Is there any economic incentive for my content? Is there anyone else making bucks with these specific keywords?

Let's be honest here: You can't help but rank your page on the 1st page of Google!

In this article, we will showcase the Top 20 SaaS SEO Tools to help you create content that ranks based on the questions above; not only that, we will also talk about the differences between SEO and SEM tools.

The Top SaaS SEO Tools in 2024

1. Google Search Console
2. SEMRush
3. Ahrefs
4. Nightwatch
5. Moz
6. Long Tail Pro
7. SpyFu
8. Keyword Tail
9. SE Ranking
10. Screaming Frog
11. Google Trend
12. Answer the Public
13. SurferSEO
14. Frase
15. Majestic
16. Clearscope
17. Botify
18. WooRank
19. Detailed
20. Keyword Everywhere

Personal Experience: We use around 4-5 of the recommended SaaS SEO tools to operate our Web3 SEO agency!

#1: Google Search Console

Google Search Console is the big daddy of SaaS SEO tools. You cannot do SEO without this, and the best part is it's 100% free!

It also comes with tools and reports for performance analysis, allowing you to see which queries bring traffic to your site, its average search position, and click-through rates. You also get to see how Google crawls, indexes, and serves your website, highlighting issues like unindexed pages or sitemap problems.

The enhancements section suggests improvements for mobile usability and other search features, while the URL Inspection Tool offers detailed crawl, index, and serving information. You also receive alerts to security issues like hacking or malware and notifying you of any manual actions taken against your site for guideline violations.

Fun fact: I open Google Search Console every day! You can discover keyword opportunities in it as well!

Price: FREE!

Website: https://search.google.com/search-console/about

G2 Reviews: 4.7 out of 5 (256)

#2: Semrush

Semrush is widely recognized as the Swiss Army knife of SEO tools due to its comprehensive range of features. It is a prevalent SEO platform in the SaaS sector, standing out from other all-in-one tools with its robust SEO keyword research and toxic backlink analysis capabilities.

Using Semrush, SaaS businesses can accelerate their growth by monitoring keyword rankings, analyzing search terms based on intent, assessing competitors' organic positions and PPC activities, conducting website audits to identify on-page optimization gaps, and receiving email updates on ranking and backlink changes.

Price: Three paid monthly plans range from $129.95 to $499.95.

Website: https://www.semrush.com/

G2 Reviews: 4.5 out of 5 ⭐️ (1,848 Reviews)

#3: Ahrefs

Ahrefs has undergone a significant transformation from its origins as a link analysis tool to becoming an all-encompassing SEO toolkit. It is widely embraced within the SaaS industry.

With Ahrefs, users can tackle diverse SEO tasks such as conducting keyword research, performing site audits, discovering backlink opportunities, and analyzing competitors' strategies.

Standout features include cross-platform keyword research capabilities, tracking keyword rankings across different countries, assessing competitors' organic positions, identifying broken links on websites or specific pages, monitoring backlinks for changes via email updates, and checking for content issues within websites and folders.

Price: Starts at $99 for Lite, $199 for Standard, #399 for Advanced, and $999 for Enterprise. However, take note that Ahrefs uses a Credit system to limit usage!

Website: https://ahrefs.com/

G2 Reviews: 4.5 out of 5 (501 Reviews)

#4: Moz

Moz is a comprehensive platform that offers a wide range of SEO solutions to enhance your website's search engine optimization. It utilizes an extensive amount of data, including 43 trillion indexed links, 100K local business listings, and 8 million analyzed SERPs per day, to provide accurate metrics.

Whether you require localized SEO or enterprise-level SERP analysis, Moz has the perfect tools. One of its standout features is the keyword explorer. It simplifies and accelerates keyword research with its vast database of over 500 million suggestions and 180 million newly ranking keywords from 170 Google search engines.

Additionally, Moz delivers precise keyword analysis such as monthly volume, difficulty, and organic CTR. Its competitive research tool is also accessible. Every Moz Pro pricing option includes a personalized tutorial and 24/7 online assistance.

Price Plan: Starts at $99 for Standard, $179 for Medium, $299 for Large, and $599 for Premium!

Website: https://moz.com/

G2 Reviews: 4.4 out of 5 (397 Reviews)

#5:  Long Tail Pro

For those aiming to boost their website rankings on Google, Long Tail Pro provides an ideal solution. This comprehensive software encompasses five essential tools: SERP analysis, rank tracking, site audit, backlink analysis, and keyword research.

What sets it apart is its remarkable efficiency in swiftly identifying long-tail keywords. These types of keywords can be classified into three categories: short-tail (generic and highly competitive), mid-tail (moderate competitiveness), and long-tail (indicative of purchase intent).

Notably, long-tail keywords are frequently utilized during voice searches or when users are prepared to purchase.

Price: $59.99 monthly for Starter or $89.99 for Pro users.

Website: https://longtailpro.com/

G2 Reviews: 4.3 out of 5 (10 Reviews)

#6: SpyFu

SpyFu is a helpful tool for SEO marketing. It gives businesses the tools they need to succeed in a competitive market. SpyFu has an extensive database with information on millions of websites and billions of search results.

It can analyze competitors' strategies, including backlinks, rankings, and keywords. The platform has three main functions: researching competitors' paid advertising strategies, understanding their organic search tactics, and finding profitable keywords. SpyFu also provides detailed statistics on ranking domains.

Price: Starts at $39 for Basic, $46 for Professional, and $299 for Team. There is a big discount for Annual plan though.

Website: https://www.spyfu.com/

G2 Reviews: 4.6 out of 5 (499 Reviews)

#7: Keyword Tool

The Keyword Tool is a highly recommended online platform for conducting keyword research. It is regarded as the top alternative to Google's Keyword Planner and similar apps. You can quickly try their free keyword search feature on their website, displaying hundreds of results.

The impressive thing about this free app is that it can generate 750 long-tail keywords from each root keyword.

However, to access detailed information such as search volume, monthly trend, average CPC value in USD, and keyword competitiveness, you must subscribe to the paid version of Keyword Tool Pro.

Price: Pro Basic for $89 per month, Pro Plus for $99 per month, and Pro Business for $199 per month.

Website: https://keywordtool.io/

G2 Reviews: 4.5 out of 5 (18 Reviews)

#8: SE Ranking

SE Ranking is a powerful SEO toolkit for small to medium-sized agencies and in-house teams. It helps SEO professionals develop and implement effective SEO strategies. SE Ranking has tools for automating all major SEO tasks, such as keyword research, content optimization, website audits, and backlink analysis.

It also offers features for local SEO and position tracking. SE Ranking uses AI and NLP technologies to provide unique insights and recommendations. Delivering accurate data is a top priority for SE Ranking, and they continuously improve their datasets and data processing algorithms.

Price: Starts at $55 for Essential, $109 for Pro and $239 for Business

Website: https://seranking.com/

G2 Reviews: 4.8 out of 5 (1,233 Reviews)

#9: Nightwatch

Nightwatch is an advanced SEO tool for rank tracking.

Nightwatch's precise rank-tracking capabilities allow you to monitor your website's rankings for various keywords across different search engines, devices, and locations. It provides daily updates and allows users to see historical ranking data to track progress over time.

It also comes with a basic site audit if you need to check your website's health.

Once you start using Nightwatch, you will never stop using it.

Price: Starts at $39 per month for 250 keywords. The more keywords you track, the higher the price would be.

Website: https://nightwatch.io/

G2 Reviews: 4.8 out of 5 (38 Reviews)

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#10: Screaming Frog

Screaming Frog SEO Spider is a comprehensive website crawler tool that improves onsite SEO. It audits various SEO issues efficiently, applicable to both small and large websites.

This tool provides real-time analysis, helping SEO professionals make informed decisions. However, the paid feature can be quite pricey for most people.

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Features: 

1. Finding Broken Links
2. Audit Redirects
3. Analyzing Page Titles & Meta Data
4. Discovering Duplicate Content
5. Extracting Data with XPath
6. Reviewing Robots & Directives
7. Generating XML Sitemaps
8. Integrating with Google APIs
9. Crawling JavaScript Websites
10. Visualizing Site Architecture
11. Scheduling Audits
12. Comparing Crawls & Staging

Price: Free & $259/year

Website: https://www.screamingfrog.co.uk/seo-spider

G2 Reviews: 4.7 out of 5 (91 Reviews)

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#11: Google Trend

Google Trends is a tool that provides insights into the popularity of search terms and topics across Google Search, Google News, and YouTube. It enables users to understand what subjects are currently trending, offering real-time data.

This tool is particularly useful for journalists and content creators to identify popular stories and terms, aiding in the development of relevant content. Plus, you can use it to frontrun other SEO marketer in terms of content creation before popular SEO tools pick those keywords up.

Features:

1. Tracking Current Trends
2. Analyzing Topic Popularity
3. Clustering Related Topics
4. Highlighting Featured Insights
5. Story Development Aid

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Price: Free

Website: https://trends.google.com/trends/

G2 Reviews: 4.5 out of 5 (162 Reviews)

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#12: Answer the Public

AnswerThePublic is a search listening tool that provides insights into what people are searching for on platforms like Google. It taps into autocomplete data to reveal the questions and phrases people use related to specific keywords.

This tool offers a unique perspective into consumer thought patterns and interests, making it invaluable for generating content ideas that resonate with target audiences.

Features:

1. Instant Search Insights
2. Untapped Content Ideas
3. Meeting Customer Needs
4. Monitoring Trends
5. Discovering Hidden Niches
6. Eliminating Guesswork in Content Creation
7. Data-Driven Business Decisions
8. Streamlining Content Production​​

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Price: Free but Limited & Starting from $5/month

Website: https://answerthepublic.com/

G2 Reviews: 4.5 out of 5 stars (32 Reviews)

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#13: SurferSEO

SurferSEO is an advanced SEO tool designed to enhance organic traffic through optimized content creation and website analysis. It employs AI and data-driven techniques to generate high-ranking articles and provides actionable suggestions for content improvement.

SurferSEO streamlines the SEO workflow, making it easier to create SEO-friendly content and audit existing content for better performance in search engine rankings.

Features:

1. Surfer AI
2. Content Editor
3. Keyword Surfer Extension
4. Keyword Research
5. Audit
6. AI Outline Generator​​

Price: Starting from $89/month

Website: https://surferseo.com/

G2 Reviews: 4.8 out of 5 (469 Reviews)

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#14: Frase

Frase is an innovative SEO content optimization tool and AI writer designed to streamline the content creation process. It simplifies the journey from keyword research to final content draft, making it both efficient and effective.

Frase integrates advanced AI to assist in various stages of content development, including SERP analysis, outline creation, and optimization, ensuring the content is not only well-structured but also SEO-optimized.

Features:

1. Research
2. Outline
3. Write
4. Optimize
5. SERP Research
6. AI-Generated Content Briefs
7. Intuitive Outline Builder
8. AI Writer for SEO-Optimized Copy
9. Topic Model for Content Assessment​​​​

Price: Starting from $14.99/month

Website: https://www.frase.io/

G2 Reviews: 4.8 out of 5 (294 Reviews)

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#15: Majestic

Majestic is a specialized SEO tool primarily focused on backlink analysis. It offers various metrics to evaluate the quality and quantity of backlinks pointing to a website. These metrics help in understanding the strength and relevance of a site's backlink profile.

Majestic's data is crucial for SEO professionals looking to build effective link-building strategies and assess the impact of their content in terms of backlinks.

Features:

1. Trust Flow
2. Citation Flow
3. Visibility Flow
4. Topical Trust Flow
5. Flow Metric Scores​​​​​​​​​​

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Price: $49.99/month

Website: https://majestic.com/

G2 Reviews: 4.3 out of 5 (72 Reviews)

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#16 Clearscope

Clearscope is an SEO content optimization platform designed to enhance organic traffic through targeted content creation. It focuses on producing content that aligns with what people are actively searching for, ensuring relevance and effectiveness. The tool facilitates seamless integration with popular content creation platforms, simplifying the workflow for content teams.

However, Clearscope starts from $170, which is very expensive.

Features:

1. Content Optimization
2. Workflow Integration
3. Google Docs Add-on
4. WordPress Plugin​​​​​​​​

Price: Starting from $170/month

Website: https://www.clearscope.io/

G2 Reviews: 4.9 out of 5 (89 Reviews)

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#17: Botify

Botify is an enterprise SEO platform that focuses on performance marketing for organic search. It provides a comprehensive suite of tools for data-driven SEO analysis and optimization. Botify's platform integrates AI-powered insights and automated optimizations, offering a robust solution for improving SEO performance. It caters to various customer needs with tailored packages, making it a versatile tool for diverse SEO strategies.

Features:

1. Platform Overview
2. Botify Analytics
3. Botify Intelligence
4. Botify Activation​​

Price: Pay for results, not usage. (

Website: https://www.botify.com/

G2 Reviews: 4.4 out of 5 (71 Reviews)

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#18: WooRank

WooRank is a comprehensive SEO and digital marketing tool designed for website optimization and agency sales. It offers a range of features for marketing a website, sales and lead generation, and various tools and services to enhance digital marketing efforts. WooRank provides detailed website reviews, keyword tracking, and competitor analysis to improve website performance and visibility.

Additionally, it supports sales and marketing activities with tools like sales overviews, white-label reports, and a lead generation tool.

Features:

1. Keyword Tracking
2. Competitors
3. Site Crawl
4. Sales Overview
5. White-label Reports
6. Lead Generation Tool
7. Assistant
8. Extension
9. API
10. Bulk Reporting
11. Index​​​​​​ing

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Price: $89.99/monthy

Website: https://www.woorank.com/en

G2 Reviews: 4.3 out of 5 (50 Reviews)

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#19: Detailed

Detailed is an SEO tool and platform offering specialized insights and analysis for enhancing SEO strategies. It provides unique perspectives by tracking the rankings and revenue of major digital players, referred to as "digital goliaths." With a focus on actionable insights and real-world data, Detailed positions itself as the "Bloomberg of SEO," indicating its emphasis on in-depth, data-driven analysis.

Features:

1. SEO Extension
2. Header Analysis
3. On-Page SEO Analysis
4. Reports​​​​​​

Price: Free

Website: https://chrome.google.com/webstore/detail/detailed-seo-extension/pfjdepjjfjjahkjfpkcgfmfhmnakjfba

Google Web Store Reviews: 97 Reviews

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#20: Keyword Everywhere

Keywords Everywhere is a versatile SEO and marketing research tool that offers a comprehensive suite of features for enhancing online presence. It focuses on keyword research, competitor analysis, content marketing, and e-commerce optimization. The tool provides insights into tailor-made keywords, top-performing keywords across various platforms, competitor strategies, and effective content enhancement techniques.

It is particularly useful for businesses looking to optimize their SEO strategy across multiple platforms including Google, YouTube, Bing, Amazon, eBay, and Etsy.

Features:

1. Keyword Research
2. CPC Cost Estimator
3. Competitor Research
4. Content Marketing​​​​​​​​​

Price: Starting from $1.25/month

Website: https://keywordseverywhere.com/

Google Web Store Reviews: 5,500 Reviews

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SEO vs SEM SaaS Tool: Key Differences

If Google could easily rank my site straight to the top with a paid fee, why should I invest in paying bills for a SaaS SEO monthly subscription?

SEO focuses on organic search results for page ranking, while SEM intentionally features paid advertising.

Both SEO and SEM has one and only similarity, which is Visibility on Search Engine.

SEO optimizes a website's content, structure, and backlinks to organically raise its ranking in search engine results pages (SERPs).

On the other hand, SEM includes or features paid ads on search engines like Google Ads or Bing Ads to appear at the top of SERPs for specific selected keywords.

Here's a detailed table of comparison between SEO and SEM tools.

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I would argue that both SEO and SEM are paid traffic but in a different way. This article highlighted the price of those SaaS SEO tools, which are not free.

You paid through your effort, time, and subscriptions—plus, you are not guaranteed to rank without the right knowledge and skills.

Is SEO Possible Without SEO SaaS Tools?

No, it's not possible to rank without the right SaaS SEO tools in 2023 or even 2024.

Not because you wouldn't show up on Google but because your competitors have a far better edge against you.

Based on the information in this article, find out what's the best SaaS SEO above and use what is best for your business.

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