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Top 6 Crypto PR Agencies in Singapore | 2023 Edition

Are you looking for a crypto PR agency to work with in Singapore? Read this article to see our list of agencies recommendations.

Top 6 Crypto PR Agencies in Singapore | 2023 Edition

What does a Crypto PR Agency do?

A crypto PR agency specializes in public relations and communications for companies and projects in the cryptocurrency and blockchain space.


Some key services a crypto PR agency may provide include:

  • Media relations: Pitching crypto and blockchain stories to journalists at major media outlets to secure press coverage. This can include writing press releases, organizing interviews, and building relationships with key reporters.
  • Thought leadership: Ghostwriting op-eds, articles, and other content bylined by company executives to establish them as industry experts.
  • Strategic messaging: Developing narratives and key messaging that communicates a project or company's mission, values, and differentiation.
  • Social media: Managing social profiles and campaigns to build an engaged community and increase awareness.
  • Event PR: Promoting conferences, product launches, and other events by securing attendee interest and press coverage.
  • Crisis management: Handling PR challenges and reputational issues that arise to control public narrative.
  • Influencer marketing: Identifying and partnering with influencers in the crypto space to expand reach.
  • Analyst relations: Building relationships with industry analysts at firms like Gartner to influence perceptions.

The core goal is to build credibility and increase positive visibility for crypto brands among key audiences like the media, investors, consumers, and the broader blockchain community.


Top 6 Crypto PR Agencies in Singapore


Here are the top 6 crypto PR agencies in Singapore that you can consider working with:


#1: Solid Metrics

solid metrics homepage

Solid Metrics is a crypto marketing agency focused on sustainable growth for blockchain projects. They prioritize long-term organic growth strategies so that projects can build engaged communities and thrive in both bear and bull markets—removing reliance on short-term hype cycles.

Service:

  • Content Strategy & Mapping
  • High-quality blog content creation
  • Niche backlink building from reputable sites
  • Press outreach to top crypto publications
  • On-page SEO optimization
  • Paid Search Campaign
  • Twitter Influencer Marketing
  • Influencer marketing
  • Community Building & KOLs Amplification
  • Dedicated Marketing Support

Clients:

  • Zensite
  • ALEX
  • Creditcoin

Website: https://solidmetrics.co/


#2: Blockchain App Factory


Blockchain App Factory

Blockchain App Factory is a leading blockchain development company that provides a wide range of blockchain solutions to businesses of all sizes. They specialize in developing and deploying custom blockchain applications, cryptocurrency exchanges, and NFT marketplaces. Blockchain App Factory also offers consulting services to help businesses understand and implement blockchain technology.

Blockchain App Factory has a team of experienced and skilled blockchain developers who have worked on a wide range of projects. They have a proven track record of delivering high-quality blockchain solutions that meet the specific needs of their clients.


Services:

  • Blockchain application development
  • Cryptocurrency exchange development
  • NFT marketplace development
  • Blockchain consulting services
  • Smart contract development
  • Blockchain security audits

Clients:

  • Binance
  • KuCoin
  • Crypto.com
  • Coinbase
  • FTX
  • OpenSea
  • Rarible

Website: https://www.blockchainappfactory.com/


#3: YAP Global

YAP Global

YAP Global is an international public relations and communications firm that works with companies and organizations in the cryptocurrency, decentralized finance (DeFi), and Web3 sectors to build their brand through impactful storytelling. They aim to be the bridge between quality journalism and emerging Web3 technologies that bring value to the world.

YAP Global was founded in 2018 by Samantha Yap and has since grown to a team of experienced professionals with a deep understanding of the crypto, DeFi, and Web3 industries.


Services:

  • Public Relations
  • Event Management
  • Marketing Solutions
  • Content Creation
  • Social Media Management
  • Website copywriting

Clients:

  • Lido Finance
  • UMA

Website: https://yapglobal.com/


#4: Sync PR


Sync PR


SYNC PR is a leading public relations and content marketing agency in Southeast Asia, focusing on startups and SMEs. They are known for their innovative approach and their commitment to results.

They work closely with their clients to understand their specific needs and goals and develop tailored strategies to help them achieve them. SYNC PR has worked with various high-profile clients, including Visa, Alibaba, and Grab. They have a strong track record of success in helping their clients build their brands and achieve their business goals.


Services:

  • Media relations
  • Content creation
  • Social media marketing
  • Influencer marketing
  • Event management


Clients:

  • Visa
  • Alibaba
  • Grab

Website: https://syncpr.co/


#5: DIFY


DIFY


DIFY is an integrated marketing agency in Singapore specializing in blockchain, esports, and fintech.  DIFY is known for its creativity, its strategic approach, and their commitment to results. They have a team of experienced professionals who deeply understand the blockchain, esports, and fintech industries.

DIFY has worked with various high-profile clients, including ONE Championship, ONE Esports, and Polygon. They have a strong track record of success in helping their clients achieve their marketing goals and build their brands.

Overall, DIFY is a well-respected integrated marketing agency with a strong track record of success in the blockchain, esports, and fintech industries. They are a valuable resource for companies and organizations that are looking to build their brands and achieve their marketing goals.


Services:

  • Public Relations
  • Digital Marketing
  • Events & Activation

Clients:

  • ONE Championship
  • ONE Esports
  • Polygon

Website: https://www.dify.sg/


#6: Luna PR


Luna PR


Luna PR is a global marketing and public relations agency with offices in Dubai, Miami, Singapore, and London, focusing on blockchain and fintech, space tech, emerging tech, medtech, e-sports, and green tech. They work with events, startups, and businesses to bring the right exposure to your brand.

They primarily help companies increase awareness and reputation in markets worldwide.  A division of Luna Management, their diverse and experienced team combines their knowledge in technology and communication to provide a customized yet simple plan to suit each client's needs.

Luna PR has worked with various high-profile clients, including Polygon, Lido Finance, and UMA. They have a strong track record of success in helping their clients achieve their communications goals and build their brands in the global marketplace.


Services:

  • Public Relations
  • Marketing
  • Branding
  • Advisory
  • Event Management

Clients:

  • Polygon
  • Lido Finance
  • Binance
  • Huobi
  • Animoca Brands

Website: https://www.lunapr.io/


How does a crypto PR different from a traditional PR agency?


Here's a detailed table of the comparison between crypto PR agencies and traditional PR agencies:

Area Crypto PR Agency Traditional PR Agency
Expertise Blockchain and crypto industry landscape Broad expertise across traditional industries and sectors
Clients Cryptocurrency companies, blockchain startups, crypto exchanges, NFT projects, metaverse platforms, etc. Companies and organizations across all industries - consumer, technology, healthcare, finance, etc.
Media Landscape Focused outreach to crypto/blockchain journalists at digital native outlets General media outreach across print, broadcast, online publications
Key Messages Explaining complex crypto/blockchain concepts; technology PR Broad corporate messaging, brand building, reputation management
Tools Leveraging blockchain analytics tools; quantitative focus Traditional media monitoring and PR tech stacks
Strategies Influencer marketing on Twitter, Discord; community engagement Traditional earned media, events, CSR, analyst relations
Metrics Granular focus on growth of telegram members, social followers, blockchain data Broad measures of impressions, ad equivalency, reach
Orientation Real-time digital-first PR approach Integrated strategies encompassing digital, events, broadcast PR
Environment Rapid 24/7 news cycle in volatile crypto market Slower-paced PR cycles across regulated industries

About the authors

Written by
Joshua Yap

Joshua Yap is the CEO of Solid Metrics with a background in Web3 marketing and community building for more than 5 years.

Reviewed by
Cheryl L

Cheryl is an experienced HR operations advisor with a great ability to detect poor English grammar.

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